SOMETHING INDIE WATER
SHAELASOUL - PARKED CAR CONVERSATIONS OUT NOW!!!
CHALLENGE
Partner with theMSQshop to curate and produce "Virginia Talks Different", a live showcase highlighting 10 independent artist's for Something Indie Water.
Our goal was to merge digital discovery with real-world connection, turning a playlist into a living, breathing performance experience.
APPROACH
We developed a playlist-performance format where artist's performed in a curated order, turning the playlist into a shared experience.
Playlist Curation
Performance Sequencing
Our focus was on the intentional flow of the show and playlist, shaping how the audience experienced each artist, transition, and mood.
RESULTS
The showcase had an outstanding audience and helped position theMSQshop and Mind After Midnight as leaders in championing independent artists.
10 Featured Artists
1 Curated Playlist Set
High Attendance & Engagement
The concept successfully merged streaming culture with live performance, offering a new model for how playlists can drive audience connection and artist visibility.
WORK WITH US: MINDAFTERMIDNIGHT.WAV@GMAIL.COM
WE TURNED A PLAYLIST INTO A LIVE EXPERIENCE, BRIDGING DIGITAL DISCOVERY AND REAL-WORLD CONNECTION
THROUGH STRATEGIC CURATION, WE BUILT A PERFORMANCE FORMAT THAT CELEBRATED PLAYLISTS AS A LIVING EXPERIENCE
EVERY ARTIST PERFORMED IN THE ORDER OF THE CURATED PLAYLIST, BRIDING THE GAP BETWEEN STREAMING AND STAGE
THE SHOWCASE FILLED THE ROOM, SPOTLIGHTING INDEPENDENT MUSIC AND ESTABLISHING A NEW FORMAT FOR INDIE MUSIC DISCOVERY
CRAVING MORE
MIND AFTER MIDNIGHT?
