K. FOREST - FOREST FIRE TOUR
SHAELASOUL - PARKED CAR CONVERSATIONS OUT NOW!!!
CHALLENGE
Partner with Forest Fire Records and Summer Knocks to increase visibility and fan engagement for K. Forest's Forest Fire Tour Los Angeles stop at The Peppermint Club.
Build Local Fan Connection
Drive Engagement Through Social
Our mission was to amplify a single tour stop through community engagement and content capture.
APPROACH
We coordinated an organic engagement campaign around K. Forest's Forest Fire Tour stop in Los Angeles. The goal was to elevate social conversation around the show through a ticket giveaway, a pre-show live interview where fans could interact in real time, and photography coverage at The Peppermint Club
Social Media Strategy
Fan Engagement & Activation
Our focus was authentic connection. The collaboration created a space for the winning fan to engage with the artist beyond the performance.
RESULTS
This partnership helped identity and activate engaged fans in the Los Angeles area, supporting fan loyalty through real world access. The Art of Healing interview deepened K Forest's story, and our coverage captured the energy and connection of the night.
Ticket Giveaway & Meet and Greet
Live Interview on The Art of Healing
Event Photography & Media Coverage
We turned one night into lasting engagement. Connecting artist, audience, and culture.
WORK WITH US: MINDAFTERMIDNIGHT.WAV@GMAIL.COM
WE PARTNERED WITH FOREST FIRE RECORDS AND SUMMER KNOCKS TO SUPPORT K. FOREST'S FOREST FIRE TOUR THROUGH COMMUNITY ENGAGEMENT AND CREATIVE MEDIA
PRE-SHOW, WE EXPANDED REACH THROUGH COLLABORATIVE MEDIA TOUCHPOINTS. WE FEATURED K. FOREST AS THE COVER ARTIST FOR theMIDNIGHTshop, OUR INDIE R&B PLAYLIST WITH theMSQshop, AND HOSTED A LIVE INTERVIEW ON THE ART OF HEALING TO DEEPEN HIS STORY AND FAN CONNECTION
A CROSS-PLATFORM ROLLOUT THAT BLENDED CURATION, CONVERSATION, AND CONNECTION.
WE TURNED A TOUR STOP INTO AN EXPERIENCE INVITING FANS TO JOIN THE MOMENT, NOT JUST WATCH IT
EACH TOUCHPOINT BROUGHT FANS CLOSER TO THE ARTIST
BEFORE, DURING, AND AFTER THE SHOW
WE CAPTURED THE ENERGY AND EMOTION OF THE NIGHT, EACH FRAME HAND CURATED AND RETOUCHED IN OUR SIGNATURE MONOCHROME STYLE
CRAVING MORE
MIND AFTER MIDNIGHT?
