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SHAELASOUL - PARKED CAR CONVERSATIONS
SHAELASOUL - PARKED CAR CONVERSATIONS OUT NOW!!!
CHALLENGE
Create a cohesive visual identity and rollout for ShaelaSoul's Parked Car Conversations EP to increase:
Visibility
Engagement
Listener Growth
(across YouTube, Spotify, and social)
The Goal: build a unified presence that amplifies the artist's sound and story across every touch point
APPROACH
Design a complete visual identity including:
Album artwork
Social Assets
Event Graphics
We paired creative direction with a data-driven ad-strategy and content system that aligned her brand across all platforms
RESULTS
Our campaign delivered measurable results and real-world momentum:
+97% Spotify Monthly Listeners
+114% YouTube Subscribers
121% Listening Party Event Capacity
Each element - from artwork to ad strategy - worked together to elevate ShaeLaSoul's presence and connect her music to new audiences
SHAELASOUL - PARKED CAR CONVERSATIONS OUT NOW!!!
WE DESIGNED THE COVER ARTWORK AND CREATED A VISUAL LANGUAGE THAT CARRIED THROUGH THE ENTIRE CAMPAIGN, FROM SOCIAL POSTS TO STREAMING VISUALS
54.6% OF EXTERNAL YOUTUBE TRAFFIC
WAS DRIVEN BY OUR SOCIAL CONTENT
WE PRODUCED SHORT-FORM CONTENT TO AMPLIFY THE RELEASE, ENSURING THE ARTWORK AND CAMPAIGN VISUALS WERE REINFORCED ACROSS PLATFORMS
207K+
IMPRESSIONS
27.5K+
VIEWS
3.3%
CTR
+114%
SUBSCRIBER GROWTH
WE DESIGNED THE VIDEO'S CUSTOM THUMBNAIL AND RAN A YOUTUBE CAMPAIGN THAT OUTPERFORMED BENCHMARKS IN BOTH CTR AND VIEW DURATION
+200
FOLLOWERS
+96%
LISTENERS
26
SAVES
11
PLAYLISTS
BY PAIRING CREATIVE ROLLOUT WITH GUERRILLA MARKETING, WE HELPED SHAELASOUL EXPAND HER SPOTIFY AUDIENCE AND GROW HER LISTENER BASE IN KEY CITIES
121% RSVP CAPACITY
THE LISTENING PARTY DROVE EXCITEMENT BEYOND DIGITAL, WITH RSVPS OVERSELLING VENUE CAPACITY BY 21%
CRAVING MORE
MIND AFTER MIDNIGHT?
READY TO GET STARTED
ON YOUR PROJECT?
FILL OUT THE FORM BELOW AND WE'LL BE IN CONTACT WITHIN 24 HOURS!
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